Embarking upon my understanding of the Design Thinking process, I have come to learn more about the importance of Empathy. I had always considered myself an empathetic person but had I ever really taken this approach to solving problems? Maybe, subconsciously.
Empathy can be best described as “feeling with people” (The RSA, 2013) and in the realm of Design Thinking, it plays an important role because it allows us to try and truly understand the people for whom we are trying to solve a problem. It is no good to try and make something better without truly understanding the end user.
